Sunday, April 25, 2010

Thursday, April 22, 2010

Sunday, April 18, 2010

Brochure



In my design, I was hoping to achieve a look that really fit the company. I wanted to use their colors and make it something they would appreciate. I also wanted to create a brochure that gives just the right amount of information.

The first decision I had to make was the overall look. I choose pink and black for my color scheme because those are the colors that the company always uses and I think it is appropriate. I choose the font for the front cover because that is the font that the company uses. I choose my other fonts because they were my favorite for this company off the list that was given to us in class. Then I had to choose what information and pictures to use. I basically just picked what I believe to be the most important information to have in a brochure and then choose pictures that sort of illustrated what I was saying and made the layout more interesting at the same time.

I found making a gradient very challenging. I needed a lot of help and time to figure out how to use the tool in InDesign. Also, simply deciding what information was the most important was difficult.

The main problem I had to solve was making the gradient. First, I just played around with it for a while. Then, when that did not work, I looked up how to do it in the help menu and in our book but I still could not do it. Finally, I just used the help of others in class and that did work!

I am most proud of the overall look of my brochure. I think that the company would be very happy with it. It is cute and it gives a lot of information in an interesting way.

If I had more time I would work on the pictures. I am not sure if the program is just doing strange things to them but some of them are kind of blurry even though I edited them in Photoshop first. On the other hand, this happened to others as well so I just let it go for now.

Thursday, April 8, 2010

Concert Poster


I wanted my Concert Poster to be easy to read and informative first of all. I also wanted it to be visually interesting though. Plus, I tried to make the design reflect the band and the other graphics they have used before.

I choose red and black as my main colors because they really reflect the band's taste and style. I choose my font because I think it looks a little rock and roll which is perfect. I decided to make the time and place information a different font and color because this information needed to be really clear. All of my placement decisions were based on trying to create the ideal Z shape we discussed in class.

The hardest part of making the poster for me was deciding on the graphic. Since this is a small band they do not have many good pictures to use on posters. I also tried to use the magic eraser tool in Photoshop but it ended up looking unprofessional because I could not get the background to leave completely. I also had trouble deciding on the placement of things. I wanted to create a Z without leaving too much white space and this is difficult.

I think I solved both of these problems though. I like what I did with my picture. When it comes to the positioning, with the little information and graphics I had I think I filled up the space fairly well.

I am most proud of myself with sticking with the project. It was difficult, and I do not think that I really like the program we worked with. Quark was very frustrating to me for some reason but I just spent a lot of time with it and made it work.

If I had more time I think I would tweak almost everything. I am not completely satisfied with the placement. Also, I really wish I could have gotten the magic eraser tool to work with my photo.

Monday, March 29, 2010

PowerPoint

With my design, I was hoping to achieve a nice blend of clarity and creativity. I wanted to use what I had learned from the reading about PowerPoint to make an easy to understand presentation. However, since my topic was Lady Gaga I also wanted to work in a lot of playfulness so that it would match her personality.
One important decision I made was the color of the slides. I chose blue because Lady Gaga seems to wear this color a lot and fashion is very important to her. Another stylistic aspect that effected the whole presentation was the font. Originally I had a really plain font so that it would be easy to read, but I eventually decided that this was one thing that needed to be ruled by creativity instead of clarity. I also tried to throw in a few crazy transitions and animations for added interest. On the same note, I made my own table so that I could be more creative with animations here as well.
I would say that the timing of the presentation was the most challenging aspect. It just took a really long time to make it work exactly like I needed it to, but after spending a lot of time on it I think I got it right. Also, getting that balance of creative and clear that I was talking about was difficult. I solved this by simply playing around with colors, and fonts, and animations while still keeping the basic rules in mind.
I think I am most proud of my slide with the table. I tried really hard when making it and it was not easy. I also think it is really interesting, different, and effective.
If I had more time I would probably just do some extra touching up. I might make a better music clip with fading effects. I would also maybe tweak the timing a little more. In addition, I would probably play with color and animations a little more.
Gaga
View more presentations from Clara Moses.

Thursday, March 4, 2010

Photobucket

In my design I has hoping to achieve a good connection between my poem’s meaning and the look of it. When it came to the actual poem I have already justified why I choose the fonts and background that I did. All of the fonts give meaning to the specific word and I wanted my background to have the look of nighttime to go along with the dreamy message of the poem. I was going after the same thing when I made my collage. I wanted the picture to tell the same story that the poem does.

In order to do this I wanted a picture of feet over dreamy images to symbolize the message of someone walking over your dreams. After I found the picture of the feet, I put the moon image right under to show a transition from the real world feet into dream pictures. I then put things that I, and many others, dream of underneath everything else, including cities where I want to live, things that symbolize what I want in my life, and even a nightmarish picture. Then to really make the collage fit the poem by changing everything to black and white for a nighttime feel. I also made sure that all the pictures I used were sort of dreamy looking. Finally, I blurred everything together to make the collage really look like one piece.

What was most challenging was getting all of the pictures into the collage the way I wanted them to be. I wanted them all to be the appropriate size and this was sort of a trial by error process, which tends to be frustrating. As you can see though, it did work out in the end.

I really did solve most of the problems I encountered by just going back and doing it over. Again, the only challenge I really had with the collage and animation was putting the collage together. Although, getting the collage into the animation also took a little trial by error.

Out of my final animated font poem the thing I am most proud of is my collage. I tried really hard to make it have the meaning I want by looking for appropriate pictures. I also wanted it to blend really well so I spent a fair amount of time just playing with the blur tool until I was completely happy with it.

If I had more time I might see if I could do more with my animation. I think I saw some examples where the words flew into the poem in crazy ways. That would be cool. Also, I might add a slide where my poem comes over my collage but I would have to play around with colors in order to find one that would make my words show up over the collage and then I would have to change all of them. You can see how this would take some extra time.